Oversee and manage the development of strong creative content, ensuring all tasks related to creative production are executed efficiently.

Analyze creative performance reports to identify winning creatives.

Translate performance data into actionable creative briefs and content strategies.

Work closely with media buyers to select the best-performing creatives.

Manage the end-to-end process from selection to execution of creative strategies.

Develop and implement strategic content plans with a focus on achieving client marketing goals.

Create / oversee the production of diverse content types, including User-Generated Content (UGC), micro Video Sales Letters (VSLs), and video edits.

Apply a deep understanding of marketing principles to the creation of effective ads.

Ensure all creative outputs align with the broader marketing strategy and client objectives.

Identify and utilize compelling hooks in creative content to capture audience attention and drive engagement.

Regularly update clients on creative performance and strategy adjustments.

Provide clear and actionable insights to improve future creative efforts.