Develop, implement, and manage high-performing Google Ads (priority) and Meta Ads (secondary) campaigns tailored to client objectives, ensuring alignment with broader marketing goals.

Conduct daily monitoring of campaign performance, ensuring that key performance indicators (KPIs) such as CTR, ROAS, CPA, and conversions are on target, and swiftly make data-driven adjustments for optimization.

Analyze complex campaign data to identify patterns, trends, and areas for improvement. Provide actionable insights and recommendations to enhance campaign performance, ensuring maximum ROI.

Continuously test ad creatives, landing pages, and targeting strategies (across both Google and Meta) to optimize performance, improve conversion rates, and drive higher-quality traffic.

Ensure efficient allocation of budgets across campaigns, continuously monitoring and adjusting to optimize spend, reduce waste, and maximize performance within the client's budgetary constraints.

Develop advanced audience segmentation strategies to target relevant demographics, behavior, and interest groups, utilizing Google's and Meta's data and custom audience features.

Collaborate with the creative team to ensure ads are visually appealing and aligned with the campaign’s objectives. Provide input for ad copy, visuals, and messaging that resonate with the target audience.

Conduct ongoing market and competitor analysis to stay ahead of industry trends, identify new opportunities, and inform campaign strategies to maintain a competitive edge.

Stay up to date with the latest changes in Google and Meta ad policies, platform updates, and algorithm shifts, ensuring all campaigns comply with the latest guidelines and best practices.

Regularly communicate campaign performance, progress, and key insights with clients, providing detailed performance reports and recommendations for future improvements.