Develop and execute data-driven Google Ads campaigns aligned with overall marketing objectives (e.g., brand awareness, lead generation, sales).

Conduct keyword research to identify high-volume, high-intent search terms relevant to target audiences.

Craft compelling ad copy (headlines, descriptions) with strong calls to action (CTAs), ensuring alignment with search intent.

Manage bid strategies (e.g., Maximize Conversions, Target CPA) to optimize ad spend for desired outcomes.

Monitor campaign performance metrics including impressions, clicks, click-through rate (CTR), cost-per-click (CPC), conversions, and return on ad spend (ROAS).

Analyze search term reports to identify irrelevant search terms and implement negative keywords to eliminate wasted spend.

Utilize conversion tracking to measure campaign effectiveness in driving valuable user actions (e.g., purchases, downloads, sign-ups).

Conduct A/B testing of ad variations (headlines, descriptions, landing pages) to identify and implement performance-boosting elements.

Generate data-driven insights and recommendations for continuous campaign improvement.

Leverage audience insights within Google Ads to tailor campaigns towards specific customer segments.

Implement remarketing strategies (RLSA) to retarget website visitors with relevant ads, maximizing conversion potential.

Utilize Google Display Network (GDN) for strategic ad placement across partner websites frequented by the target audience.