Design and implement a comprehensive local SEO strategy tailored to the restaurant group's brand and individual locations.

Identify and target relevant local search terms to optimize visibility across search engines.

Create, optimize, and manage Google Business Profiles for each restaurant location.

Ensure consistency in NAP (Name, Address, Phone) information across all profiles and handle any updates or changes.

Monitor and manage local business listings across various directories, ensuring accuracy and consistency.

Build and maintain high-quality local citations to boost the restaurant group’s local search rankings.

Optimize individual restaurant location pages on the company’s website, focusing on local keywords, schema markup, and mobile-friendliness.

Conduct regular audits of on-page SEO elements and technical aspects like site speed, mobile responsiveness, and crawlability.

Monitor and respond to online reviews across various platforms, including Google, Yelp, and social media.

Develop strategies to encourage positive reviews and address any negative feedback professionally.

Develop and optimize locally relevant content, including blog posts, landing pages, and special promotions.

Ensure content aligns with local search trends and customer interests to drive engagement and traffic.

Utilize SEO tools to monitor the performance of local SEO efforts, including rankings, traffic, and conversions.

Provide regular reports and insights to stakeholders, highlighting successes and areas for improvement.

Conduct ongoing analysis of local competitors’ SEO strategies to identify opportunities and gaps.

Adapt and refine local SEO strategies based on competitive insights.

Work closely with the marketing, content, and web development teams to align SEO efforts with overall marketing campaigns.

Develop and execute a local link-building strategy, identifying opportunities for partnerships with local influencers, bloggers, and businesses.

Build relationships with local media and community organizations to enhance local visibility and authority.