Develop and manage ad campaigns across Google, Meta, TikTok, and other platforms to effectively promote branded tax offers and coaching services to tax professionals.

Expand advertising efforts from Facebook and Instagram to Google and TikTok, driving engagement and conversions on new platforms.

Create and optimize compelling ad copy and content that aligns with client messaging, offering proactive suggestions and ideas for client approval.

Monitor and analyze campaign performance to ensure ROI is maximized, providing ongoing optimizations and adjustments based on data insights.

Manage internal marketing needs for the company, including ad creation and budget management, ensuring campaigns align with business goals.

Support future product launches, such as the branded software release in Q1, by designing and executing targeted campaigns.

Provide social media management during periods when ads are paused, including scheduling posts, blogs, and email campaigns to maintain brand visibility.

Collaborate with the client to ensure consistent brand messaging and suggest strategies for improving ad performance and overall marketing.

Proactively offer ideas and solutions for continuous improvement, demonstrating initiative in executing marketing strategies and keeping campaigns fresh.

Stay updated on digital advertising trends and apply the latest strategies to maximize effectiveness across multiple ad platforms.