Maintain and update the Salesforce property and contact database, ensuring records stay current by identifying recent sales, ownership changes, and relevant historical updates (up to ~3 years back when needed).

Track property sales and ownership changes through consistent research, logging verified updates into Salesforce using established internal processes.

Use property and people research tools (e.g., Reonomy, Whitepages, LandVision, Lexis Nexis) to verify buyer/owner details, contact information, and supporting data before making updates.

Monitor social media, brokerage sites, and industry sources (LinkedIn, broker announcements, “confidential closing” posts) to identify completed transactions and determine which specific property or park sold.

Collaborate with the team to clarify ambiguous sale information, asking smart questions and confirming property matches before finalizing database changes.

Apply critical thinking to cross-reference entities and ownership structures, correctly assigning owners and contacts (e.g., LLC vs. parent/management firm) to maintain accurate, reliable records.